Michelle is an accomplished marketing professional with a career spanning more than 20 years in both residential and commercial real estate across Melbourne.
Michelle’s experience and strengths draw from a strong foundation initially in property management followed by marketing and customer relationship management. Specific skills and initiatives Michelle have implemented throughout her career include database integration and management, marketing communications, event management, corporate branding and sponsorships.
Michelle’s role entails spearheading Crabtrees’ strategic marketing and branding initiatives in conjunction with the three directors. The concept of brand identity, developing and maintaining the personality of the brand and how it is projected within the business is a passion of hers and she draws a great deal of satisfaction from progressing a project to its successful completion.
Michelle’s experience and strengths draw from a strong foundation initially in property management followed by marketing and customer relationship management. Specific skills and initiatives Michelle have implemented throughout her career include database integration and management, marketing communications, event management, corporate branding and sponsorships.
Michelle’s role entails spearheading Crabtrees’ strategic marketing and branding initiatives in conjunction with the three directors. The concept of brand identity, developing and maintaining the personality of the brand and how it is projected within the business is a passion of hers and she draws a great deal of satisfaction from progressing a project to its successful completion.